Rossiter, John R.
Advertising communications & promotion management John R.Rossiter and Larry Percy - 2nd ed. - New York: Irwin/McGraw-Hill, 1997. - xvi, 640p.
Includes bibliography and index
eng
0071146679
Advertising
Communication marketing
sales promotion
659.1 / ROA
Advertising communications & promotion management John R.Rossiter and Larry Percy - 2nd ed. - New York: Irwin/McGraw-Hill, 1997. - xvi, 640p.
Includes bibliography and index
eng
0071146679
Advertising
Communication marketing
sales promotion
659.1 / ROA