Normal view MARC view ISBD view

Essentials of contemporary advertising

Arens, William F.

Essentials of contemporary advertising William F. Arens and David H. Schaefer - Boston: McGraw-Hill, 2007. - xxviii, 558p.

Includes bibliographical references and index

eng

ISBN: 0071106278

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / ARE

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)