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The Merket research toolbox : A concise guide for beginners

McQuarrie, Edward F.

The Merket research toolbox : A concise guide for beginners Edward F. McQuarrie - 2nd ed. - New Delhi: Sage Publications, 2006. - xvi, 205p.

Includes index

Eng

ISBN: 1412913195

Subjects--Topical Terms:
Marketing research -Methodology

Dewey Class. No.: 658.83 / MCM

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