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Advertising management

Aaker, David A.

Advertising management by David A. Aaker, Rajeev Batra and John G. Myers - 4th ed. - New Delhi: Prentice Hall, 1996. - xiii,593p

Includes index

eng

ISBN: 81-203-0790-9

Subjects--Topical Terms:
Publicity

Dewey Class. No.: 659.1 / AAA

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