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Radio's niche marketing revolution futuresell

Herweg, Godfrey W.

Radio's niche marketing revolution futuresell Godfrey W. Herweg and Ashley Page Herweg - Boston: Focal Press, 1997. - xiii, 274p

Includes bibliography references and index

eng

ISBN: 0240802020

Subjects--Topical Terms:
Market segmentation-United states

Dewey Class. No.: 659.142 / HER

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