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Basic marketing : A global-managerial approach

Perreault, William D.

Basic marketing : A global-managerial approach William D. Perreault and E. Jerome McCarthy - 15th ed. - New York: McGraw-Hill, 2005. - various pages.

HB

Eng

ISBN: 0072525231

Subjects--Topical Terms:
Marketing-Management

Dewey Class. No.: 658.8 / PEB

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