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International marketing strategy : analysis, development and implementation

Doole, Isobel

International marketing strategy : analysis, development and implementation Isobel Doole and Robin Lowe - 2nd ed. - London: International Thomson Business, 1999. - xx, 572p.

Includes index

eng

ISBN: 1-86152-472-2

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.848 / DOI

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