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Essentials of marketing research

Zikmund, William G.

Essentials of marketing research William G. Zikmund - Fort Worth: Dryden, 1999. - xxii, 422p.

HB

Includes bibliography and index

eng

ISBN: 0030243564

Subjects--Topical Terms:
Marketing-Research

Dewey Class. No.: 658.8072 / ZIE

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