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TechnoBrands : how to create and use ""brand identity"" to market, advertise and sell technology products

Pettis, Chuck

TechnoBrands : how to create and use ""brand identity"" to market, advertise and sell technology products Chuck Pettis - New Delhi: Viva Books, 2000. - xi, 222p.

HB

Includes index

Eng

ISBN: 8176491772

Subjects--Topical Terms:
Brand name products-Marketing

Dewey Class. No.: 658.827 / PET

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