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Marketing management : analysis, planning, implementation and control

Kotler, Philip.

Marketing management : analysis, planning, implementation and control Philip Kotler - 7th ed. - New Delhi: Prentice-Hall of India, 1993. - xxvi, 756p.

eng

ISBN: 8120306848

Subjects--Topical Terms:
Advertising
Marketing research

Dewey Class. No.: 658.8 / KOM

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