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Strategic market management

Aaker, David A.

Strategic market management David A. Aaker - 8th ed. - Hoboken: John Wiley, 2008. - xiii, 322p.

PB

Includes bibliography and index

Eng

ISBN: 0470056233

Subjects--Topical Terms:
Strategic management
Marketing-Management

Dewey Class. No.: 658.8 / AAS

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