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International marketing

Cateora, Philip R.

International marketing Philip R. Cateora and John L. Graham - 12th ed. - New York: McGraw-Hill, 2005. - xxxiii, 697p. xiii,697p

HB

Includes bibliography and index

Eng

ISBN: 0072833718

Subjects--Topical Terms:
Export marketing
International business enterprises

Dewey Class. No.: 658.84 / CAI

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