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Marketing management : Kowledge and skills

Peter, J. Paul

Marketing management : Kowledge and skills J. Paul Peter and James H. Donnelly Jr. - 5th - Boston: McGraw-Hill, 1998. - xvi,944p.

includes index

eng

ISBN: 0256226334

Subjects--Topical Terms:
Marketing-Management

Dewey Class. No.: 658.8 / PEM

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