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The management and marketing of services

Mudie, Peter

The management and marketing of services Peter Mudie, Angela Cottam - 2nd ed. - Oxford: Butterworth-Heinemann, 1999. - x, 306p.

PB

Eng

ISBN: 0750635940

Subjects--Topical Terms:
Service industries-Management
Service industries-Marketing

Dewey Class. No.: 658.8 / MUM

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