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Marketing behaviour : issues in managerial and buyer decision-making

Foxall, Gordon R.

Marketing behaviour : issues in managerial and buyer decision-making - Hampshire, England: Gower, 1981. - ix, 186p.

Includes index

eng

ISBN: 0566004348

Subjects--Topical Terms:
Marketisng-Psychological aspects
Consumers

Dewey Class. No.: 658.80019 / FOM

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