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The relationship-based enterprise : powering business success through customer relationship management

Mckenzie, Ray

The relationship-based enterprise : powering business success through customer relationship management Ray Mckenzie - New York: McGraw-Hill, 2000. - xiv, 368p.

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eng

ISBN: 0070860815

Subjects--Topical Terms:
Customer services-Management

Dewey Class. No.: 650 / MCR

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