Katz, Helen
The Media Handbook : a complete guide to advertising media selection,planning, research and buying Helen Katz - 4th ed. - New York: Routledge, 2010. - 212p.
PB
Eng
9780415873543
Advertising media planning
659 / KAM
The Media Handbook : a complete guide to advertising media selection,planning, research and buying Helen Katz - 4th ed. - New York: Routledge, 2010. - 212p.
PB
Eng
9780415873543
Advertising media planning
659 / KAM