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Laddering : unlocking the potential of consumer behavior

Holtzclaw, Eric V.

Laddering : unlocking the potential of consumer behavior Eric V. Holtzclaw - Hoboken: John Wiley & Sons, 2013. - xvi,208p.

ISBN: 9781118566121

Subjects--Topical Terms:
Consumer behavior

Dewey Class. No.: 658.8342 / HOL

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