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Brand beauty uleashed : the value of aesthetics in marketing

Alvarez del Blanco, Roberto M.

Brand beauty uleashed : the value of aesthetics in marketing Roberto M. Alvarez del Blanco - London: Routledge, 2020. - xx, 189p.

Eng

ISBN: 9780367112400

Subjects--Topical Terms:
Branding (Marketing)
Manufactures
Aesthetics-Psychological aspects

Dewey Class. No.: 658.827 / ALB

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