Katz, Helen
The media handbook : a complete guide to advertising media selection, planning, research, and buying Helen Katz - 5th ed. - New York: Routledge, 2014. - xii, 232p.
PB
Eng
9780415856713
Mass media and business
Advertising media planning
659 / KAM
The media handbook : a complete guide to advertising media selection, planning, research, and buying Helen Katz - 5th ed. - New York: Routledge, 2014. - xii, 232p.
PB
Eng
9780415856713
Mass media and business
Advertising media planning
659 / KAM