James, Melanie
Positioning theory and strategic communication : A new approach to public relations research and practice Melanie James - London: Routledge, 2014. - xiv, 228p.
HB
Eng
9780415532631
Public relations
659.2 / JAP
Positioning theory and strategic communication : A new approach to public relations research and practice Melanie James - London: Routledge, 2014. - xiv, 228p.
HB
Eng
9780415532631
Public relations
659.2 / JAP