Belch, George E
Intorduction to advertising and promotion : an integrated marketing communications perspective George E Belch and Michael A Belch - 3rd ed. - Boston, Massachusetts: Irwin, 1990. - xxii, 762p.
Includes index and bibliography
eng
0256136963
Advertising
659.1 / BEI
Intorduction to advertising and promotion : an integrated marketing communications perspective George E Belch and Michael A Belch - 3rd ed. - Boston, Massachusetts: Irwin, 1990. - xxii, 762p.
Includes index and bibliography
eng
0256136963
Advertising
659.1 / BEI