Martineau, pierre
Motivation in advertising Pierre Martineau - New York: McGraw-Hill, 1971. - xi, 210p.
Includes bibliography and index
eng
Advertising-Psychological principle
659.1 / MAM
Motivation in advertising Pierre Martineau - New York: McGraw-Hill, 1971. - xi, 210p.
Includes bibliography and index
eng
Advertising-Psychological principle
659.1 / MAM