Pelton, Lou E.
Marketing channels : a relationship management approach Lou E. Pelton, David Strutton and James R. Lumpkin - Chicago: IRWIN, 1997. - xxii, 728p.
Includes index
eng
025617802X
Relationship marketing
658.84 / LUM
Marketing channels : a relationship management approach Lou E. Pelton, David Strutton and James R. Lumpkin - Chicago: IRWIN, 1997. - xxii, 728p.
Includes index
eng
025617802X
Relationship marketing
658.84 / LUM