Smith, P. R.
Marketing commmunications : an integrated approach - 2nd ed. - London: Kogan Page, 1999. - xvi, 602p.
Includes index
eng
0749226993
Marketing
Sales management
658.82 / SMM
Marketing commmunications : an integrated approach - 2nd ed. - London: Kogan Page, 1999. - xvi, 602p.
Includes index
eng
0749226993
Marketing
Sales management
658.82 / SMM