Basic marketing (Record no. 102562)
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000 -LEADER | |
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fixed length control field | 00383nam a2200145Ia 4500 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | MCB |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | McCarthy, E. Jerome |
245 ## - TITLE STATEMENT | |
Title | Basic marketing |
Sub Title | : a managerial approach |
Statement of responsibility, etc | E. Jerome McCarthy |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Homewood, Illinois: |
Name of publisher | Richard D. Irwin, |
Year of publication | 1975. |
300 ## - PHYSICAL DESCRIPTION | |
Other physical details | 694p. |
500 ## - GENERAL NOTE | |
General note | Includes index |
546 ## - LANGUAGE NOTE | |
Language note | eng |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
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2020-01-24 | Central Library AIOU Islamabad | 1978-12-28 | Books | 15975 | General Stacks | Central Library AIOU Islamabad | 658.8 MCB |