000 -LEADER |
fixed length control field |
00496nam a2200181Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0749442336 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
ROH |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Roman, Kenneth |
245 ## - TITLE STATEMENT |
Title |
How to advertise |
Sub Title |
:what works, what doesn't-and why |
Statement of responsibility, etc |
Kenneth Roman and Jane Mass |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New Delhi: |
Name of publisher |
Kogan Page, |
Year of publication |
2003. |
300 ## - PHYSICAL DESCRIPTION |
Other physical details |
xxi,218p. |
500 ## - GENERAL NOTE |
General note |
Includes index |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Advertising |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Maas, Jane (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |