Advertising (Record no. 115138)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01311 a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0415251265 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780415251266 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MAA |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | MacRury, Iain |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising |
| Statement of responsibility, etc | Iain MacRury |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London: |
| Name of publisher | Routledge, |
| Year of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 318 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Routledge introductions to media and communications. |
| 500 ## - GENERAL NOTE | |
| General note | PB |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Cultural studies. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2018-03-30 | Central Library AIOU Islamabad | 2010-02-17 | Books | 113780 | General Stacks | Central Library AIOU Islamabad | 659.1 MAA |