Macmillan dictionary of marketing and advertising (Record no. 11532)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00440nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0333393325 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.803 |
| Item number | BAM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Baker, Michael J. |
| 245 ## - TITLE STATEMENT | |
| Title | Macmillan dictionary of marketing and advertising |
| Statement of responsibility, etc | Michael J. Baker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London: |
| Name of publisher | Macmillan Press, |
| Year of publication | 1984. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 217p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing-Dictionaries |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Michael J. Baker (ed) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2018-04-04 | Central Library AIOU Islamabad | 1997-06-18 | Books | 82088 | General Stacks | Central Library AIOU Islamabad | 658.803 BAM |