000 -LEADER |
fixed length control field |
00567nam a2200181Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0029461839 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.38 |
Item number |
TUM |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Tull, Donald S. |
245 ## - TITLE STATEMENT |
Title |
Marketing research |
Sub Title |
: measurement and method |
Statement of responsibility, etc |
Donald S. Tull and Del L. Hawkins |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Englewood Cliffs: |
Name of publisher |
Prentice-Hall, |
Year of publication |
1990. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xxiv, 836p. |
500 ## - GENERAL NOTE |
General note |
Reproduced by National Book Foundation, Islamabad |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing research-Case studies |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hawkins, Del L. (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |