000 -LEADER |
fixed length control field |
00522nam a2200181Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0079136702 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8072 |
Item number |
SUM |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Sudman, Seymour |
245 ## - TITLE STATEMENT |
Title |
Marketing research |
Sub Title |
: a problem-solving approach |
Statement of responsibility, etc |
Seymour Sudman and Edward Blair |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New York: |
Name of publisher |
McGraw-Hill, |
Year of publication |
1998. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xli, 737p. |
500 ## - GENERAL NOTE |
General note |
PB |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliography and index |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing-Research |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Blair, Edward (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |