000 -LEADER |
fixed length control field |
00476nam a2200157Ia 4500 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
BOS |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Bowersox, Donald J |
245 ## - TITLE STATEMENT |
Title |
Strategic marketing channel management |
Statement of responsibility, etc |
Donald J. Bowersox and M. Bixby Cooper |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New York: |
Name of publisher |
McGraw-Hill, |
Year of publication |
1992. |
300 ## - PHYSICAL DESCRIPTION |
Other physical details |
xix, 488p. |
500 ## - GENERAL NOTE |
General note |
includes index and bibliography |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Cooper, M Sixby(jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |