| 000 -LEADER |
|---|
| fixed length control field |
00272nam a22001217a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0023345004 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.835 JOM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Joel R. Evans and Barry Berman |
| 9 (RLIN) |
89772 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
1982 |
| Place of publication, distribution, etc. |
LONDON |
| Name of publisher, distributor, etc. |
Macmillan |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
723p |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |