Essentials of marketing (Record no. 149133)
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000 -LEADER | |
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fixed length control field | 00550nam a2200193Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0071116338 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | PEE |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Perreault, William D. |
245 ## - TITLE STATEMENT | |
Title | Essentials of marketing |
Sub Title | :a global managerial approach |
Statement of responsibility, etc | William D. Perreault and E. Jerome McCarthy |
250 ## - EDITION STATEMENT | |
Edition statement | 10th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Boston: |
Name of publisher | McGraw-Hill, |
Year of publication | 2006. |
300 ## - PHYSICAL DESCRIPTION | |
Other physical details | xxxix,Various pages |
500 ## - GENERAL NOTE | |
General note | HB |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes index |
546 ## - LANGUAGE NOTE | |
Language note | eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | McCarthy, E. Jerome (ed) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
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2018-04-02 | Central Library AIOU Islamabad | 2007-04-16 | Books | 107879 | General Stacks | Central Library AIOU Islamabad | 658.8 PEE |