| 000 -LEADER |
|---|
| fixed length control field |
00550nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
007055272X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
SCM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Schewe, Charles D. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing |
| Sub Title |
: concepts and applications |
| Statement of responsibility, etc |
Charles D. Schewe and Reuben M. Smith |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York: |
| Name of publisher |
McGraw-Hill, |
| Year of publication |
1980. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxii, 665p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliography and index |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing-Problems, exercises |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, Reuben M. (jt. auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |