| 000 -LEADER |
|---|
| fixed length control field |
00533nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781119217138 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
MCM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
McDonald, Malcolm |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Plans |
| Sub Title |
:how to prepare them, how to profit from them |
| Statement of responsibility, etc |
/Malcolm McDonald and Hugh Wilson |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London: |
| Name of publisher |
Taylor & Francis, |
| Year of publication |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xiv, 624p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing - Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing - Planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hugh Wilson (jt. auth.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |