000 -LEADER |
fixed length control field |
00507nam a22001817a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0256075131 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
BEM |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Berkowitz, Eric N. |
245 ## - TITLE STATEMENT |
Title |
Marketing |
Statement of responsibility, etc |
Eric N. Berkowitz, Roger A. Kerin and William Rudelius |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Homewood Illinios: |
Name of publisher |
Irwin, |
Year of publication |
1989. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xxv, 752p. |
500 ## - GENERAL NOTE |
General note |
Includes inex. and bibliography |
546 ## - LANGUAGE NOTE |
Language note |
eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kerin, Roger A. (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |