000 -LEADER |
fixed length control field |
00598nam a22002057a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0256031835 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.835 |
Item number |
BOM |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Boyd, Harper W. |
245 ## - TITLE STATEMENT |
Title |
Marketing research |
Sub Title |
text and cases |
Statement of responsibility, etc |
Harper W. Boyd, Ralph Westfall and Stanley F. Stasch |
250 ## - EDITION STATEMENT |
Edition statement |
6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Homewood, Illinoise: |
Name of publisher |
Irwin, |
Year of publication |
1985. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xv, 836p. |
500 ## - GENERAL NOTE |
General note |
HB |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes index |
546 ## - LANGUAGE NOTE |
Language note |
Eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing research |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Westfall, Ralph (jt. auth) |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Stasch, Stanley F. (jt. auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |