Gender, design and marketing (Record no. 150417)

000 -LEADER
fixed length control field 00521nam a22001577a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781138249967
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number MOG
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Moss, Gloria
245 ## - TITLE STATEMENT
Title Gender, design and marketing
Sub Title : how gender drives our perception of design and marketing
Statement of responsibility, etc by Gloria Moss
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York:
Name of publisher Routledge,
Year of publication 2016.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xx, 245p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing - Sex differences
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Commercial art - Sex differences
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Price effective from Permanent Location Not for loan Date acquired Koha item type Accession Number Lost status Damaged status Shelving location Withdrawn status Current Location Full call number
2018-12-19Central Library AIOU Islamabad 2018-12-14Books123800  General Stacks Central Library AIOU Islamabad658.8342 MOG

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