000 -LEADER |
fixed length control field |
00521nam a22001577a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9781138249967 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8342 |
Item number |
MOG |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Moss, Gloria |
245 ## - TITLE STATEMENT |
Title |
Gender, design and marketing |
Sub Title |
: how gender drives our perception of design and marketing |
Statement of responsibility, etc |
by Gloria Moss |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New York: |
Name of publisher |
Routledge, |
Year of publication |
2016. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xx, 245p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Consumer behavior |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing - Sex differences |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Commercial art - Sex differences |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |