Marketing research (Record no. 150910)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00491nam a22001697a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.835 |
| Item number | TUM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Tull, Donald S. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Sub Title | : measurement and method |
| Statement of responsibility, etc | Donald S. Tull and Del I. Hawkins |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New york |
| Name of publisher | Macmillan publishing company |
| Year of publication | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv, 836p |
| 546 ## - LANGUAGE NOTE | |
| Language note | ENG |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Donald s.Tull |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Del I. Hawkings |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Collection code | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Copy number | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019-03-12 | Regional Library Mirpur | 1993-03-08 | Books | Non Fiction | 2819MRP | General Stacks | Regional Library Mirpur | 1 | 658.835 TUM |