Readings and cases in basic marketing (Record no. 150998)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00515nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256031312 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MCR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McCarthy, E.Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Readings and cases in basic marketing |
| Statement of responsibility, etc | E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Homewood, |
| Name of publisher | Irwin, |
| Year of publication | 1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii,387p |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grashof, John F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brogowicz, Andrew A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Collection code | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Copy number | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019-04-04 | Regional Library Mirpur | 1988-11-22 | Books | Non Fiction | 1720MRP | General Stacks | Regional Library Mirpur | 1 | 658.8 MCR |