000 -LEADER |
fixed length control field |
00494nam a22001697a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0256029407 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
MAS |
100 ## - MAIN ENTRY--AUTHOR NAME |
Personal name |
Mason, J. Barry |
245 ## - TITLE STATEMENT |
Title |
Study guide to accompany marketing |
Sub Title |
: principles and strategy |
Statement of responsibility, etc |
J.Barry Mason , Hazel F. Ezell |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
Plano: |
Name of publisher |
Business Publications, |
Year of publication |
1987. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
v,194p. |
500 ## - GENERAL NOTE |
General note |
PB |
546 ## - LANGUAGE NOTE |
Language note |
Eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ezell,Hazel F. (jt. auth.) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |