Essentials of marketing (Record no. 151683)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00484nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0023346205 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | FEE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Feinberg, Barbara Jane |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing |
| Sub Title | : study guide |
| Statement of responsibility, etc | Barbara Jane Feinberg, Joel R. Evans and Barry Berman |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London: |
| Name of publisher | Macmillan, |
| Year of publication | 1984. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii, 351p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing-Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berman,Barry (jt,auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019-07-26 | Central Library AIOU Islamabad | 1989-04-12 | Books | 55891 | General Stacks | Central Library AIOU Islamabad | 658.8 FEE |