Principles of marketing (Record no. 151841)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00351nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0876923643 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOP |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Philip Kotler |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc | Kotler, Philip |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Prentice-Hall, |
| Year of publication | 1985. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 676p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019-08-08 | Central Library AIOU Islamabad | 1986-06-26 | Books | 38765 | General Stacks | Central Library AIOU Islamabad | 658.8 KOP | ||||
| 2019-08-08 | Central Library AIOU Islamabad | 1986-06-26 | Books | 38766 | General Stacks | Central Library AIOU Islamabad | 658.8 KOP |