| 000 -LEADER |
|---|
| fixed length control field |
00445nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780132613637 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
KOM |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
KOTLER, |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing management |
| Sub Title |
analysis, planning, implementation, and control |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Jersey |
| Name of publisher |
Prentice Hall International, |
| Year of publication |
1998 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
Various Pages |
| 500 ## - GENERAL NOTE |
|---|
| General note |
PB |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |