Marketing (Record no. 153227)
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000 -LEADER | |
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fixed length control field | 00451nam a2200157Ia 4500 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | PRM |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Pride, William M. |
245 ## - TITLE STATEMENT | |
Title | Marketing |
Sub Title | : basic concept and decision |
Statement of responsibility, etc | William M.Pride, O. C. Ferrell |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Boston: |
Name of publisher | Houghton Mifflin, |
Year of publication | 1977. |
300 ## - PHYSICAL DESCRIPTION | |
Other physical details | 766p. |
500 ## - GENERAL NOTE | |
General note | Includes index |
546 ## - LANGUAGE NOTE | |
Language note | eng |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ferrell, O. C. (jt.auth) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
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2020-01-23 | Central Library AIOU Islamabad | 1983-01-27 | Books | 26367 | General Stacks | Central Library AIOU Islamabad | 658.8 PRM |