Strategic marketing (Record no. 15396)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00458nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-7506-4482-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | ENS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ensor, John |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing |
| Sub Title | : planning and control |
| Statement of responsibility, etc | John Ensor, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford: |
| Name of publisher | Butterworth-Heinemann, |
| Year of publication | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv,176p |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing-Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graeme, Drummond |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2018-04-04 | Central Library AIOU Islamabad | 2000-09-26 | Books | 93630 | General Stacks | Central Library AIOU Islamabad | 658.84 ENS |