Strategic marketing (Record no. 154510)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00492nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780170241236 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | RES |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Reed ,Peter |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing |
| Sub Title | : decision making & planning |
| Statement of responsibility, etc | Peter Reed |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia: |
| Name of publisher | Cengage learning, |
| Year of publication | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 289p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing - Planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategic planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing - Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020-06-02 | Central Library AIOU Islamabad | 0202-05-04 | Books | 125955 | General Stacks | Central Library AIOU Islamabad | 658.802 RES |