| 000 -LEADER |
|---|
| fixed length control field |
00508nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9789811361418 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
NUQ |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Nuttavuthisit, Krittinee |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Qualitative consumer and marketing research |
| Sub Title |
:the Asian perspectives and practices |
| Statement of responsibility, etc |
Krittinee Nuttavuthisit |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Singapore: |
| Name of publisher |
Springer, |
| Year of publication |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
315p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Consumers - Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Qualitative research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |