Multi-Channel marketing (Record no. 15507)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00417nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-7094-181-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | TYM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Tynan, Kevin B. |
| 245 ## - TITLE STATEMENT | |
| Title | Multi-Channel marketing |
| Sub Title | : maximizing market share with an integrated marketing strategy |
| Statement of responsibility, etc | Kevin B. Tynan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Vision Books, |
| Year of publication | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 224p. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2018-03-28 | Central Library AIOU Islamabad | 2000-08-30 | Books | 92918 | General Stacks | Central Library AIOU Islamabad | 658.8 TYM | ||||
| 2018-03-28 | Central Library AIOU Islamabad | 2000-09-14 | Books | 93435 | General Stacks | Central Library AIOU Islamabad | 658.8 TYM |